Get More Leads and Sales with Google Ads Management

Google Adwords is a way for businesses to promote their goods and services through Google ads search results. It does not stop there. Adwords also enables advertising through other search engines that have partnered with Google and YouTube, Display advertising and Google Shopping.

Based on a daily budget set by the advertiser, Adwords allows for bidding on clicks, impressions or YouTube views. Every time a user clicks on your ad or a certain number of users have seen them (impressions) a certain amount is deducted from your daily budget.

Google ads account investment requirements are flexible. Budgets to suit your businesses objectives and current size can be customised effectively by researching the best keywords for your industry.

Daily budgets for small to medium businesses are usually set from $30 to $150 per day depending on the industry.

For businesses in a more competitive space (like an adwords agency in Sydney ) the cost per click will be much higher.

For example: If you are in a competitive business where the cost per click is around $30. You have a daily budget of $100. You going to get about 10 clicks every three days.

The average conversion rate for our service-based clients is 35%.

So over 3 days you’re going to get 3 enquiries. which will have cost you $90. If you get one new customer from that and make an average of $180 net-profit per new customer, then you have a ROI of 200%

Google ads is an auction. The more your competitors are bidding for a keyword the higher your bid has to be to get a decent ad position and the higher the cost per click will be. The bid and the actual cost per click are not the same. Your actual cost per click is only ever R0.01 more than the ad below yours is BIDDING. So, if you bid is very high and the advertiser’s ad that is below yours has a much lower bid, your actual cost per click will only be 1 cent more than his or her bid.

Using Google Adwords Management Agency in South Africa will ensure that your bids are set competitively and updated regularly so that you pay the minimum amount possible per click.

Both SEO and Paid Google ads (PPC) are effective way to market a business online. When considering which of the two will be the most effective for your business there are several differences to take into consideration.

*Paid search Google search ads appear at the top of the search engine above the organic SEO results.

*Google allows for 4 at the top and 3 at the bottom.

*Clicks from your results in the SEO section do not cost any money, however getting an organic search result can take time (usually 3-6 Months).

*Using Remarketing to tag and follow your previous organic visitors can be a very powerful method. In this way using a combined SEO and paid advertising strategy is the most effective way to get the best ROI from your investment.

*Google ads, once the campaign has been built, show up and begin bringing in new customers straight away. This way you don’t have to wait very long at all (maybe a week at most) to start making money from your ads.

*All conversions, search terms and sales can be tracked directly through Google ads.

*Adwords Management track how successful the campaign is and what the return on investment is.

Yes. Google does it’s best to stop click fraud and block irrelevant clicks, however our Adwords experts have seen accounts that still run into problems with this. This is a huge concern for business owners, particularly in the more competitive industries with higher cost per clicks.

Here at Google Ads Management  we have partnered with the best click fraud protection systems available on the planet.

Our software not only detects IP addresses but also device ID’s, click-bots, proxy servers as well as user behaviour on your site after they have clicks.

This improves campaign performance and provides a higher return on investment. It also offers peace of mind with new campaigns knowing that the clicks you are paying for are going to be from legitimate prospects.